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WHO?
AAWIT is the Internet's leading IT training resource for African-American women. Founded in 2000 by and for African-American women, AAWIT provides its visitors with high quality personal and career-related content.
Solely dedicated to the African-American woman employed in or inspiring to enter the field of Information Technology, AAWIT delivers an audience with dual demographics: IT Professional and African-American female. With numerous awards and recognition, AAWIT is the best way for you to reach the professional African-American female.
What makes AAWIT unique is that we're a Web site with one focus - African-American women aspiring to enter or already employed on the field of Information Technology. AAWIT has become a trusted source for African-American women who count on real-world guidance on IT industry updates, job resources, career and personal development and more.
WHY?
Aawit.net is aimed at a highly targeted audience. If you are trying to reach the professional, African-American woman, there is no more affordable vehicle than AAWIT.
TARGET YOUR MESSAGE BY CATEGORY
Place your banner ad on one of our main categories:
- THE AAWIT.NET HOMEPAGE
- CONTACT
- MEDIA KIT
- MEMBERSHIP
WHY AFRICAN-AMERICAN WOMEN?
Population Size
- 60% of the 34 million African-Americans are women
- 64% of African-American women work outside the home
- 45% of African-American women are head of household
Buying Power and Influence
- 405,200 African-American women-owned businesses, generating $25 billion in sales and 261,000 jobs
- $400 billion in buying power (from a total of $500 billion, and assumes women influence 80% of buying decisions)
- The number of African-American women wage earners has grown 67% in 1998.
Internet Savvy
- 8.1 million African-American women online (60% of African-American population online)
- According to Target Market News computer-related expenditures for African-Americans grew 104%, "fueled by the desire for Internet access."
- This year women are projected to account for half of online sales.
- African-American women are well positioned to accelerate their online shopping.
Sources: Target Market News, The Buying Power of Black America, 1999;U.S. Census, National Foundation for Women Business Owners (1996 Study); Forrester Research; Jupiter Communications
Here are the specifications for banner ads for each AAWIT category.
No "Per lead" or "Per click" pricing - At aawit.net, we don't charge you by how many leads or click-throughs you generate.
The AAWIT homepage: $100.00/month
ALL OTHER CATEGORIES: $50.00/month
- All pricing based monthly
- Minimum purchase - 3 months
Let us help deliver your brand to one of the most rapidly growing group of consumers.
Click here to contact us
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